Photo by Jacob
Photo by Leio
Photo by Jacob
Photo by Marion
Photo by Jacob
Photo by Shifaaz
Photo by Mike
Photo by Jason
Photo by Sven
Photo by Ed
Photo by David
Photo by Hal
What programs does the Higher School of Art and Design offer?
The British Higher School of Art and Design (BHSAD) is a partner of the University of Hertfordshire (UH) running six validated BA (Hons) programs. Upon successful completion of studies, BHSAD students are eligible to receive academic awards issued by the University of Hertfordshire and identical to those provided for UH graduates. Our students can transfer freely to UH and return back for any semester during their studies.
About our place and mission
Coffee and coffee places
Coffee house and coffee shop are related terms for an establishment that primarily serves brewed coffee and other hot drinks. Café or cafe or caff may refer to a coffee shop, bar, teahouse, small and cheap restaurant, transport cafe, or other places to eat and drink, depending on the culture. A coffee house may have some of the same characteristics as a bar or restaurant, but different from a cafeteria.
Visual aids: a tool of persuasion
Projection equipment: slide projectors, presentations, overhead projectors, and computer projectors.
Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, book designer, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied."
Visual aids are often used to help audiences of informative and persuasive speeches understand the topic being presented. Visual aids can play a large role in how the audience understands and takes in information that is presented. There are many different types of visual aids that range from handouts to presentations. The type of visual aid a speaker uses depends on their preference and the information they are trying to present.

Each type of visual aid has pros and cons that must be evaluated to ensure it will be beneficial to the overall presentation. Before incorporating visual aids into speeches, the speaker should understand that if used incorrectly, the visual will not be an aid, but a distraction.
The Challenge
The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference, as there are no universally agreed-upon principles of beauty and ugliness.
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